Turkey is an increasingly important regional power and one of the fastest growing economies. The country has the know-how and the necessary technological equipment to produce best products at lower costs. It is situated at a very strategic geo-political location with access to major hubs and motorways. The recent global economic crisis, along with the increased costs of transport induced retail stores to buy in smaller quantities, from closer countries to lower both the transport and warehouse costs. With location of Turkey and price‐quality range of its products, great supplier force is provided, especially to neighbor countries.